Facebook Marketing 2024 – How To Get Started

Facebook Marketing

Facebook marketing covers a large portion of digital marketing. We’re all very familiar with Facebook marketing. This is because we spend most of our time on Facebook at the beginning and end of the day. Some browse the news feed, some chat in Messenger groups, and some watch videos. Since we spend a large portion of our day on Facebook, we have a lot to gain from marketing there. Because at the end of the day, the consumers or customers you need for any product you sell are on Facebook. So, Facebook marketing is very important to target them.

How to Get Started with Facebook Marketing

There are generally two ways to market on Facebook: paid marketing and organic marketing.

• Paid marketing: Marketing that is done by promoting various posts on Facebook with money. This is page marketing.
• Organic marketing: Marketing that is done without any post promotion is essentially organic marketing. That is, marketing that doesn’t cost any money is organic marketing.

Since promoted or paid marketing has to be done with your own money, we don’t have much of a headache about it, so the main topic of our discussion today will be organic marketing.

Paid Marketing Rules

When you post to a page, you’ll see an option called “Boost Post” below it. Clicking it will tell you who you want to boost or reach with your post. You can set everything there. For example, age: what age group do you want to send this post to? Or you don’t want to send it to your son but want to send it to your daughter. You don’t want to send it to both. You don’t want to send it to a specific city or country.

After you’ve set everything up like this, say, “Boost Post for $30 per day.” Facebook will then say, “With this $30 of yours, we can deliver your post to one of your target users.” If you want, you can easily do paid marketing by spending money like this.

How to Do Organic Marketing

Few people do paid marketing on Facebook. Up to 5 percent of people do paid marketing, and they do it primarily professionally. The remaining 95 percent of people are trying to learn how to use Facebook or do Facebook marketing without spending money. Today’s article is primarily for them. Aside from your personal Facebook profile, we can use two things: a Facebook page and a Facebook group. There are some differences between pages and groups. Many people may have questions about which one to start with. In this case, I would say you should start with both.

• Page: Because a page is a single means of communication. Any business is always talking, posting videos, and providing photos. Customers then view them and provide feedback.
• Group: On the other hand, a group is a community. As you post to it, group members can share their experiences. This creates a beautiful community here. So, it’s best to start both pages and groups for Facebook marketing.

Marketing Process

Let’s say you’re in the watch business. The name of your page is Real Coin Tickers. Whenever you post to this page, people can see it. Now imagine you also open a Facebook group called Real Coin Tickers. Then everyone who loves watches will continue to join your BD Watch group. Or you can invite your friends to the group and expand the group.

What is the outcome of this? But as the group continues to grow, you won’t just have to post pictures of your watch. You can ask other group members to post there. Then, group members will start uploading their favorite pictures or pictures of their favorite watch brands. As a result of this community, your group will continue to grow. If the group becomes very large after a few days, your company’s name will be on the cover. You’ll also find a way to order your watch. This means people who love watches, are very interested in watches, and also know about your company. This will also increase your sales significantly.

Demanded Content

Facebook generally has three types of content: you can submit images, submit any content, or upload videos. When writing, you need to put a lot of thought into it. In this case, you need to improve your content writing skills. There are several formats for writing content. You need to know them. If you search on Google, you’ll find many of these formats. Also, if you want to upload images, there are photo editing programs that allow you to create beautiful and attractive images and upload them. You can use Canva to edit images quickly and easily. It’s available for both paid and free use. You can also upload videos. It’s very popular now.

Things to consider before posting

You should keep these things in mind, especially when uploading videos. The title and thumbnail are very important in this case. Karan can get a lot of people to browse your video’s news feed. Now, whether or not your video will be clicked on or watched depends on two things:

• Thumbnail
• Caption or Title

If your title and thumbnail are not good, people won’t click on your video. So, video captions and thumbnails are as important as videos. When you upload a video, you have an option to add some tags. In this case, if the video is about mobile phones, use some mobile related tags. If you use tags, your video will appear when someone searches with that mobile-related tag. So, using tags in videos is very important.

Proper Use of Rights Manager: Watch the video that someone else has copied, downloaded, and uploaded to their page. Keep your Rights Manager handy so that no one else can do this. Then, Facebook will track if someone downloads and uploads your video and display, “This video is copyrighted by someone else.”

Add polls: You can optionally add polls while uploading videos. The question will appear in the middle of the video: “Do you like the product?” “Yes” or “No.” This way, you develop a closer relationship with users. You should be careful when uploading these elements.

What to do after uploading content

Once you’ve uploaded your video, share it in your group. Now, see that your group is working. After uploading it to your page, the page’s audience won’t see the video. However, group members who share it in the group will also see it. Always try to share your video as soon as you upload it. This is because the more people watch your video in the first hour, the more Facebook’s algorithm thinks it is. This means if you share your video a day later, it won’t be as effective.

So always try to share it immediately. If you can get a lot of views at once, Facebook will show your video to many people’s news feed. This is because Facebook’s algorithm thinks your video is very popular. This is because the video got a lot of views in a very short time. Once you upload the video, it can be shared in as many places as possible. It can be your own platform, your friends’ platform or you can share it in all your groups.

Conclusion

If you follow these steps correctly and if you use the formulas and tips I’ve given you for uploading videos using Facebook groups and pages at the same time, your Facebook marketing will be more effective and you’ll slowly build a stronger community for your page and group. You can reach many people organically with your product.

Check out this article: Digital Marketing 2024 Types, Benefits, and the Future